Marketing director for company marketing strategy and communications. Collaborate with sales to design distribution strategy for revenue generation including customer targeted profiling, CRM design, sales goal setting, various online, trade and print customer communications. Also executed leadership development assessments for management team and Creative Team product development stage gate process. (2013-Present)

Assisted ownership with strategic planning and leadership development process to determine growth and succession planning strategies for the future of this legacy business. The projects resulted in the owner positioning the business for acquisition to a competitor in favorable marketing conditions. (2012-2014)

Assisted new ownership with leadership assessment, recruiting, sales analysis, product line assessment for potential customers and markets within the US, and assessment of marketing strategies to gain market share with existing or future products. Recommended organization structure and roles needed to support the potential strategic growth opportunities. Completed marketing plan and execution for enhanced marketing communications. (2013-2014)

Developed new corporate branding and marketing strategies with vendor relationships proposals to expand automotive aftermarket business of new ( versus remanufactured) water pumps to US retail distribution. Develop HRIS systems, management training and HR policies during period of high growth to a 200,000 sq. ft. facility. (2001-2003)

Completed focus groups, branding plans, trade show plans, and marketing and distribution communications to grow the organization from one to 13 product lines and $30MM to $120MM revenue within four years. Company then sold to THOR Industries. (2004-2008)

Worked with the owner of the business with leadership development assessments utilizing Insight’s Passion Workbook process, along with strategic planning and marketing and sales planning services. The organization was restructured to align team members with strengths. We implemented new marketing communications, CRM and targeted sales management practices. These efforts positioned to company for sale to a competitor as the owner selected this as the best option for his exit strategy. (2008-2009)